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As an April Fool’s prank, Google introduced Google Gulp, a new smart drink that takes away the drinker’s privacy, defrauds Wall Street investors, and remains forever stuck in a “beta” testing stage. The phony FAQ asks: “When will you take Google Gulp out of beta?” Google responds: “Man, if you pressure us, you just drive us away. We’ll commit when we’re ready, okay?” It is unlikely that Microsoft, for example, would poke fun at itself by releasing a phony document plotting to take over the world. Because Microsoft is plotting to take over the world, such a prank would be as funny as it is unlikely. The company simply takes itself too seriously. Upstart Google, on the other hand, hasn’t let a multibillion-dollar IPO dampen their faculty for sophomoric self-mockery. Of this we approve.

Google Gulp