Liz Spiers & Dealbreaker Take Bloghate to the Next Level
Magazines kissed their readers’ asses for tens of thousands of years. You’re the smartest, you’re the best, you’re the most sophisticated. Mmmwaah!
Then along came Nick Denton and his band of merry bloggers, who realized that inspiring hate works just as well as love, and takes one tenth of the effort. It’s even better if you can get them hating themselves—those chumps can get as hooked on the masochistic hairshirt of curdled Gawker ambition as easily as the sleepy warm bath of New Yorker prose. (Thanks for the link, BTW.)
Alright, here’s the nut: Elizabeth Spiers, the original Gawkette, just launched Dealbreaker.com, a site that’s supposedly about inside Wall Street chatter but is really about that evergreen engine of New York envy—MONEY—where it comes from, where it’s going, and how other people always seem to have more of it than you do.
What’s amazing about this blog is the immediate and hateful response it is getting from readers. Check out some of the comments on the “Ask Muffie” section, where we get to hear overworked traders, brains fried by constant exposure to the Bloomberg terminal, tear their hair out over a ditzy and COMPLETELY FICTIONAL MBA columnist.
Congrats, Ms. Spiers. Love is cheap. But make them hate you and they’ll be clicking again tomorrow morning.
