While Vice is the paper of record for the tastemaking layabout please-come-to-my-dj-night set, a host of smaller pubs have been competing tooth and nail to be the elite “in the know” pub, the one that’s read by guys who design the logos that go on the snowboards and the ladies who pour the silver tequila on the black table at the after-afterparty. Tokion, Vapors, Anthem, Mass Appeal, and a horde of lesser imitators have been slugging it out to see who will be king of graphic design/mousepusher/graffiti/neoraver mountain, and reap all the ad dollars and co-branding “zine” insert opportunites that come

with the title.

Tokion, with their much-vaunted “Creativity Conference” has arguable been the winner of the race up to this point, but lo! What’s that on the horizon? If it isn’t a strapping young quarterly by the name of SWINDLE quickly closing the gap, bagging major advertisers and Adam Wallacavage photo spreads, and somehow finding its way into the hands of Angelina Jolie at Banksy’s star-studded Los Angeles opening.

Founded by While You Were Sleeping’s Roger Gastman and stamped with the imprimatur of Shephard Fairey, we expect to see SWINDLE casting its spell over larger and larger truckloads of readers’ minds and clients’ coolmoney in the years to come.

Swindle Magazine